While the advertisement looks vaguely 'Labourish' that's where the similarities end.
There might be a big tick for Clayton, but conspicuously missing is a big tick for Labour. Also missing is the Labour Party logo.
And just to stress a little bit more that Clayton has nothing to do with Labour, one of his supporters declares:
'I'm not party political, I just want to see Clayton Cosgrove elected as the MP for Waimakariri...'
Last week Cosgrove defended his 'personalised campaign' arguing that he was 'chasing the party vote as well as an electorate win.'
But this newspaper advertisement suggests that campaigning for the party vote was very much a low priority for Cosgrove.
James Dann has tweeted: 'When someone gets in on the party list, twice, whilst not campaigning for the party, someone needs to say something.'