If you want irrefutable proof of just how enmeshed the New Zealand media is with the rich and powerful in this country, then the America's Cup is it.
But while they rush to embrace the wealthy and the corporations, they will only touch the poor with a barge pole if they can hit them over the head with it.
The media have resources to burn when it comes to covering this bloated corporate boat race but not when it comes to covering pressing social issues that will be around long after the America's Cup has disappeared up its own wealthy backside.
Last week Auckland Action Against Poverty were outside New Lynn Work and Income office for three days, helping hundreds of people to get the assistance they desperately need from WINZ.
During these three days AAAP heard some horrific stories about the lives that too many ordinary folk are being forced to endure.
One of the organisers was former Green MP, Sue Bradford. Can anybody not be truly heartbroken by Sue's words? She writes: